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Tourism Manager
Role & responsibilities
Plans packages or campaigns, coordinates partners and staff, and monitors guest satisfaction and revenue performance.
Key strengths
- Customer service30% (Job)
- Organization22% (Job)
- Communication18% (Job)
- Problem solving15% (Job)
- Flexibility15% (Job)
What this means for you
- Communication – Shares information clearly with clients and colleagues.
- Customer service – Delivers a considerate experience tailored to each person.
- Organization – Keeps plans, schedules, and resources aligned.
Typical tasks
- Manage partnerships with hotels, attractions, and travel agencies.
- Develop tourism programs, packages, and marketing campaigns.
- Oversee visitor services, tours, and customer experience initiatives.
Daily work
- Coordinates marketing, partners, and operations for packages
- Analyzes booking trends and occupancy to set daily priorities
- Reviews guest feedback and adjusts experiences accordingly
Education & entry routes
Helpful but not mandatory
- Digital marketing for travel course
- Tourism operations certificate
Alternative pathways
- Destination Marketing Coordinator
- Guest Experience Manager
- Travel Agency Supervisor
Work environment
- Team size
- Tourism teams of 10–40 across marketing and operations.
- Typical employers
- Tourism boards, resorts, travel companies, and destination managers.
- People contact
- High—partner management and guest-facing interactions.
- Stress level
- Moderate with seasonal peaks and event timelines.
- Working hours
- Business hours with weekend coverage during events.
Entry & progression
Common entry roles
- Travel Coordinator
- Tour Operations Assistant
Next career steps
- Senior Tourism Manager
- Director of Tourism Development