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hospitality

Tourism Manager

guest experiencedestination managementtraveltourism

Role & responsibilities

Plans packages or campaigns, coordinates partners and staff, and monitors guest satisfaction and revenue performance.

Key strengths

  • Customer service30% (Job)
  • Organization22% (Job)
  • Communication18% (Job)
  • Problem solving15% (Job)
  • Flexibility15% (Job)

What this means for you

  • Communication – Shares information clearly with clients and colleagues.
  • Customer service – Delivers a considerate experience tailored to each person.
  • Organization – Keeps plans, schedules, and resources aligned.

Typical tasks

  • Manage partnerships with hotels, attractions, and travel agencies.
  • Develop tourism programs, packages, and marketing campaigns.
  • Oversee visitor services, tours, and customer experience initiatives.

Daily work

  • Coordinates marketing, partners, and operations for packages
  • Analyzes booking trends and occupancy to set daily priorities
  • Reviews guest feedback and adjusts experiences accordingly

Education & entry routes

Helpful but not mandatory

  • Digital marketing for travel course
  • Tourism operations certificate

Alternative pathways

  • Destination Marketing Coordinator
  • Guest Experience Manager
  • Travel Agency Supervisor

Work environment

Team size
Tourism teams of 10–40 across marketing and operations.
Typical employers
Tourism boards, resorts, travel companies, and destination managers.
People contact
High—partner management and guest-facing interactions.
Stress level
Moderate with seasonal peaks and event timelines.
Working hours
Business hours with weekend coverage during events.

Entry & progression

Common entry roles

  • Travel Coordinator
  • Tour Operations Assistant

Next career steps

  • Senior Tourism Manager
  • Director of Tourism Development