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PR & Communications Manager
Role & responsibilities
Crafts messaging and press materials, handles media outreach, oversees campaigns and events, manages crises, and tracks coverage and sentiment.
Key strengths
- Communication28% (Job)
- Strategic thinking18% (Job)
- Persuasion16% (Job)
- Leadership14% (Job)
- Organization12% (Job)
- Flexibility12% (Job)
What this means for you
- Communication – Crafts clear narratives for media, stakeholders, and staff.
- Leadership – Steers communications priorities during calm and crisis.
- Persuasion – Builds relationships that earn coverage and trust.
Typical tasks
- Develop communication strategies and press materials
- Manage media relationships and coordinate interviews or events
- Monitor coverage, handle issues, and align messaging with leadership
Daily work
- Advises leaders on messaging and crisis responses
- Monitors media mentions and sentiment at start of day
- Drafts press materials and coordinates with journalists
Education & entry routes
Helpful but not mandatory
- Digital analytics or SEO courses
- Crisis communications workshops
Alternative pathways
- Corporate Communications Specialist
- Content Strategist
- Media Relations Lead
Work environment
- Team size
- Works with small comms teams and agency partners
- Typical employers
- Corporate communications, PR agencies, nonprofits
- People contact
- High interaction with journalists, executives, and stakeholders
- Stress level
- High during crises or major announcements
- Working hours
- Business hours with availability for urgent media needs
Entry & progression
Common entry roles
- Communications Specialist
- PR Coordinator
Next career steps
- Head of Communications
- Senior PR Manager